Nutrition
What Is the Best Time of Day to Take a Multivitamin?
Morning, night, with food or without — the timing question has a real answer, and it depends on which vitamins are in the tablet.
Journal
Ten articles that will occasionally talk you out of buying something.
We write about what the evidence supports, including when it does not support the thing we sell.
Hair & Skin
Biotin and Hair Fall: What It Can and Cannot Do
Biotin is the most-searched hair supplement in India. Here is the honest version of what the evidence supports.
Nutrition
Omega-3 Explained: EPA, DHA and What Triple Strength Means
Two capsules can both say 1000 mg on the front and deliver wildly different amounts of what matters.
Wellness
Why Vitamin D Deficiency Is So Common in India
A country with abundant sunshine has one of the highest rates of deficiency in the world. The reasons are not mysterious.
Bone & Joint
Joint Pain After Forty: What Actually Helps
Cartilage does not regenerate on a schedule that suits anyone. Here is what makes a measurable difference.
Wellness
Magnesium and Sleep: Sorting Evidence From Hype
Magnesium has become the internet's favourite sleep fix. The reality is narrower and more useful than the claims.
Buying Guide
How to Read a Supplement Label Without Being Fooled
The front of the pack is marketing. Everything you need is on the back, in smaller type.
Ingredients
Ashwagandha and Stress: What Adaptogens Do
One of the few traditional herbs with a genuinely respectable modern evidence base.
Wellness
Do You Actually Need a Liver Detox?
Your liver detoxifies without help. That does not make liver-support nutrients pointless — it just makes the marketing wrong.
Nutrition
Protein in an Indian Vegetarian Diet: The Real Numbers
Most Indian vegetarians eat less protein than they think. Fixing it does not require powder.
Start with the one thing you would actually take every day.
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