Our mission
To make supplements an ordinary part of an Indian household budget rather than an occasional splurge — by selling direct, pricing honestly, and never hiding a dose behind a blend.
About us
We started because one label would not tell us the truth.
Daily Leaf makes eight supplements in a WHO-GMP certified facility in Haryana. Every quantity is printed, every batch is independently tested, and the range grows slowly on purpose.
2021the year it started
Our story
A vitamin D result of eleven, and a bottle that could not explain itself.
In 2021 our founder got a routine blood panel back. Vitamin D at 11 ng/mL — deficient by any standard — after a year of taking a supplement every morning without fail.
The label listed a proprietary blend. No quantities, just a list of impressive-sounding names under one combined weight. He called the company. Nobody could tell him how much D3 was in the tablet, because the whole point of a blend is that you cannot tell.
Daily Leaf exists because that answer was unacceptable. Every product we make prints every ingredient with a number beside it. If we cannot justify a dose, the ingredient does not go in.
Our vision
A market where full-disclosure labelling is the baseline expectation rather than a differentiator. We would happily lose that advantage if it meant everyone had to meet it.
The science
Every formula starts with a literature review, not a marketing brief.
Before an ingredient is considered, we read what is actually published on it. Dose ranges used in trials, the form used, the population studied, and whether the effect held up when someone tried to replicate it.
That process has killed more products than it has launched. Nineteen ideas were dropped in 2025 alone, several of them things that sell extremely well for other brands.
Where the evidence supports a traditional Ayurvedic ingredient, we use it and say so. Where it does not, we leave it out however good it would look on the front of the pack.
Manufacturing
WHO-GMP certified, FSSAI licensed, fully traceable.
Production runs in a WHO-GMP and ISO certified facility in Haryana, under FSSAI licence. Every batch carries a number that traces back through the fill, the blend, and the individual raw material lots.
Each batch is then sampled and sent to an independent laboratory — not our own — for potency verification, heavy metal screening and microbial testing. A batch that fails does not ship, and we eat the cost.
Certificates of analysis are available on request for any batch number printed on a bottle you own.
Timeline
How we got here.
2021
A blood test and a bad bottle
Our founder's vitamin D came back at 11 ng/mL. The supplement he had been taking for a year listed a proprietary blend with no quantities. Nobody could tell him how much D3 was actually in it.
2022
First formulation
Eighteen months working with a nutritionist and a contract manufacturer to build a multivitamin where every quantity was printed. It cost more to make than the ones on the shelf. We printed it anyway.
2023
WHO-GMP and FSSAI
Moved production to a WHO-GMP and ISO certified facility in Haryana under full FSSAI licence, with batch traceability from raw material to sealed bottle.
2024
Independent testing on every batch
Started third-party lab testing every single batch for potency, heavy metals and microbial load, rather than the industry norm of testing periodically.
2025
Eight products, eleven thousand orders
The range grew to eight. We turned down nineteen product ideas in the same period because the evidence behind them was thin.
2026
Sports nutrition, when it is ready
A clean-label sports range is in formulation. It launches when the testing is done, not when the marketing calendar says so.
Certifications
Independently verified, not self-declared.
Our quality promise
If a batch is not right, it does not ship.
We commit to four things, in writing, on every product we sell.
- Every ingredient and its exact quantity printed on the label. No proprietary blends, ever.
- Every batch tested by an independent laboratory before release.
- A full refund on any unopened product within seven days, no explanation required.
- A named human replying to your email within one working day.
Start with the one thing you would actually take every day.
Eight products, full-dose labels and a 4.6 average across 1,200 reviews. Free delivery over ₹999.
Browse the range